More about Susan Dunn's eBook
"Marketing with Emotional Intelligence (EQ)"

If there is ANY place to use your emotional intelligence as well as your IQ, it's in marketing.

Susan Dunn's professional guide to marketing provides you with indispensible information for taking your product to the next level. You learn:

• What emotional intelligence (EQ) is and how to use it in marketing
• How emotions convince people, while intellect does not
• Use pschographics as well as demographics
• How to use empathy, creativity and flexibility
• How to write compelling copy for your website and ezine
• How writing for the Internet differs from ordinary publishing and what to do about it
• Why the Internet is particularly suited to EQ marketing
• All about ezines -- and ezines are not an option in today's market
• Press releases that connect
• The difference between "accidental" marketing and "experimental" marketing
• Why a rigid campaign won't work
• Using your interpersonal skills to get referrals
• How to pump up the volume on your intuition and make decisions better and more easily
• What does "risk" have to do with it? You've got to do something different
• How to get on search engines without spending a cent
• METATAGS and how you can create your own winning metatags
• IQ + EQ create marketing that works. If you're relying on your IQ alone, you're working the hard way.

Daniel Goleman says emotional intelligence is far more important to your success than IQ. We use Martin Seligman's learned optimism too!

Read other marketing books, do your Internet research, subscribe to eZzines ... and you'll end up doing just what everyone else does. HOW WILL YOU STAND OUT???? Marketing is about getting attention, and showing what's unique about you, your service, and your product.

Use your EQ to get the edge!

Scroll down to discover more principles of marketing with "Marketing Secrets of the Pros".